Boost your credibility by sharing your successes. Giving answers to common questions not only helps build more trust with your brand, but it may also reduce the number of calls and support tickets you receive. As a bonus, this content may help boost your ranking in search results and increase site visitors. This might include blogs, videos, podcast episodes, case studies and more. Sharing compelling content establishes you as an expert in your industry and helps grow a loyal community for your business. If it fits your business, add your operating hours, too. Include social media accounts, emails, phone numbers, addresses and a contact form to make it easier for people to reach you. Drive more revenue and integrate a third-party online scheduling platform or an e-commerce platform, such as HoneyBook or WooCommerce. You can also introduce any team members to foster deeper connections with customers. Highlight your achievements, mission and values. Incorporate eye-catching graphics, readable fonts, concise and clear descriptions and enticing calls-to-action. The central hub of your business website should captivate people and tell them exactly what you do and whom you serve. That said, strive to include these important pages on your website: You have many options when it comes to how you organize your content about your business and its services. You can create designs on these platforms and embed them onto your website pages. If your web host doesn’t provide any integration features, some third-party design programs you might consider are Canva and Adobe Creative Cloud applications. Popular web hosts with and without built-in design integrations are Bluehost, DreamHost, GoDaddy and InMotion. These features are more common with all-in-one providers, but there’s no guarantee, so be sure the one you choose offers them before you purchase a plan. Search engines and visitors look favorably upon it. Simply put, this security measure adds the S in HTTPS at the front of a website’s URL. You should highly weigh the SSL certificate as it’s a global standard security technology that enables a secure connection and protects your and your visitors’ data and sensitive information. If you choose to use separate companies to manage your web hosting and designing, look for a hosting service that offers perks such as tech support, a free domain name or Secure Sockets Layer (SSL) certificate. If you don’t have much, or any, coding experience, you may want an all-in-one option like WordPress, Squarespace or Wix. To simplify things, you may choose to register your domain at a provider that offers registration, hosting and design capabilities. You’ll still need to find another provider to host the URL where you will build your website and potentially use another program to design it. Keep in mind that these providers simply register ownership of the domain for you, which may cost between $10 and $20 per year, depending on your TLD. You can do this using a website like or Network Solutions. Once you’ve settled on a domain name, you’ll need to register it with a domain registrar. Register Your Domain and Pick Your Design and Hosting Providers You may be better off picking another name or using a different top-level domain, like. While you can purchase a domain from someone else, this can get expensive. Make sure no one else is already using it.net or one that best relates to you or your business. Aim to use traditional top-level domains, or TLDs, such as.Avoid abbreviations, acronyms, hyphens and numbers.Keep your domain short to make it easier for visitors to remember.If you have trouble brainstorming, use a domain name generator as a jumping off point.Include keywords relevant to your business to boost your visibility in search engines.A good domain name may help you place higher in rankings, which can increase the number of people who click to access your site.Īs you’re brainstorming domain names, heed these helpful tips: Not only does this keep your branding consistent, but it can also significantly impact how you appear in search engine results. You can choose any name you want, but it’s best to have one that matches your business or professional name. Pick a Domain NameĪ domain is the unique name of your website. In just five easy(ish) steps, you can create a beautiful personal or business website that engages visitors and excites them to work with you. Your website is the most effective sales and marketing tool in your arsenal. On Squarespace's Website How To Make a Website: A Step-by-Step Guide to Get You Going
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